Tanishq launches ‘The Brides of Chandigarh’

Five brides have been shortlisted to become the face of the brand in Chandigarh


Tanishq launches ‘The Brides of Chandigarh’: Tanishq, India’s most trusted and loved jewellery brand presents The Brides of Chandigarh.

Tanishq launches 'The Brides of Chandigarh'

A special customer connect and bespoke initiative that makes a chosen few customers the face of Tanishq in Chandigarh.

Tanishq hosted the Grand Finale for ‘The Brides of Chandigarh’ on 16th October 2020 with 50 Finalist wherein fashion shows, musical performance were the highlight of the event. The event was judged by Mr. Arun Kumar, Regional Business Manager- North, Tanishq along with Tanishq Franchisees Mr. Vinod Kapoor and Mrs. Rashi Adlakha. Prominent personalities of Chandigarh- Mr. & Mrs. Rachit Malhotra famous hair stylist and Economist Mrs. Meera Bohra also graced the joyous occasion.

The top 5 participants were shortlisted after rigorous rounds of ramp walk, exclusive bridal photo-shoot, followed by a Question and Answer round. The entire judging process was spread over a duration of 4-8 weeks. The winners for ‘The Brides of Chandigarh’ were announced on 25th January 2021 at JW Marriot Hotel, Chandigarh.

Tanishq launches 'The Brides of Chandigarh'

Speaking at the occasion, Mr. Arun Kumar, Regional Business Manager- North 3, Tanishq, said “At Tanishq, we are not just about selling jewellery, but we also hold customer relations at the heart of everything we do. The Brides of Chandigarh is once such special initiative towards providing the best to our customers by taking our journey forward with them and becoming part of their journey. We feel that our customers are our real brand ambassadors and we are privileged to have the real Rivaah brides as the face of Tanishq in Chandigarh.

A glow with the joy that fills her heart as she embarks on life’s biggest adventure, the Chandigarh bride is a picture of pure radiance. Her Kaleera’s & Chura along with the other jewels, tinkle as she walks to the mandap accompanied by those she loves. Tanishq’s bridal range, Rivaah, – is the perfect addition to every Punjabi bride’s collection. This range is part of the collection featured at Chandigarh 17, Manimajra & Mohali Tanishq boutiques in Chandigarh and Punjab also.

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