newznew (Mumbai) : The Coca-Cola Company, its bottling partners and its fruit suppliers and processors in India, will contribute USD 1.7 BN+ in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from Grove to Glass through a unique concept called the Fruit Circular Economy. Close to USD 800 MN of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Coca-Cola Company’s ever increasing portfolio of juice and juice drinks and carbonated drinks with juice products in India and the remaining would be invested towards creating the required infrastructure.
The Company will further expand its juice product range with the launch of Minute Maid Pulpy Mosambi, today. An estimated 200,000 farmers will benefit from this 5 year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 MN tonnes of fruit.
The choicest of Indian Mosambi fruits have been locally sourced from Jalna in Maharashtra for Minute Maid Pulpy Mosambi. The beverage contains Mosambi juice and additional pulp which provides a refreshing taste of juice to quench thirst and delights the taste buds, while the pulp can be chewed to relish a fruit-eating experience. Minute Maid Pulpy Mosambi will be available across the country in 250 ml, 400 ml and 1 litre pack sizes affordably priced at INR 20, INR 30 and INR 70 respectively.
Handing over the first bottle of Minute Maid Pulpy Mosambi to a farmer who grew the fruit for the beverage, Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, said, “The agriculture sector in the country is undergoing rapid transformation with the focus on adoption of technology and scientific methods of farming across the value chain. In line with our commitment to the overall development of farmers, we are encouraging investments in the agriculture sector to substantially enhance productivity and farmers income. I am particularly happy today as long-standing demand of the farmers from Vidarbha and Marathwada is being fulfilled. It was a long cherished dream for them. We are happy with this commitment of significant investments in the agricultural economy which will play a key role in developing the agri sector in Maharashtra and help us in making the Prime Minister Shri Narendra Modiji’s vision to double the farm income by 2022.”