Thomas Cook India invests in the luxury segment of Chandigarh &Punjab

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NewZNew (Chandigarh) : Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has identified priority markets to tap the HNI / UHNI segment and Chandigarh and Punjab feature prominently.

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According to the Kotak Wealth Management Report, there has been a significant 16 % increase in the number of Indian Ultra High Net worth Households (117,000 in 2013-14) and is tripling over the next few years at an annual compounded rate of 34 % from an estimated Rs. 104 lakh crore in 2013-14 to Rs. 408 lakh crore by 2018-19. Luxury travel is a growing trend – ranks third in the spending priority among HNI Indians, with a significant increase upwards 14%next to jewellery, apparel & accessories. The report also highlights that close to 45 per cent of current UHNIs are seen residing in non-metro cities and smaller towns and over 50% of the UHNI’s prefer 3 luxury trips every year.

At Thomas Cook India, the consumer research and analytics team has revealed that for the discerning and sophisticated palate of Chandigarh & Punjab’s rapidly growing HNI-UHNI segment, luxury travel is far more than mere opulent hotel stays or premier class travel, but rather a demand for authentic experiences with exclusive bespoke programmes- the genesis of ‘Indulgence’, the luxury brand at Thomas Cook India. The Chandigarh customer is cosmopolitan in outlook and extends from the value seeker to the discerning HNI-UHNI luxury traveller. Family vacations, ad hoc groups travelling for special occasions, business cum leisure trips define a majority of the travel from Chandigarh. Uber chic and exclusive experiences that have seen uptake from Chandigarh include New Zealandon a Harley Davidson, Horse Trails of South Africa;Dubai private luxury shopping and dining tours, Malaysia’s private island resortswith unique accommodation like stays in a tree house, luxury camping in the midst of Egypt’s dramatic White Desert, whiskey trails in Ireland

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Thomas Cook India’s strategic expansion strategy for Chandigarh and Punjab, extending across 10 outlets based now offersits customers easy access to our range of holiday products (domestic and international tickets & hotels, cruises, individual and group tours, its luxury vacations- “Indulgence”), foreign exchange, visa services & insurance. In fact,Thomas Cook India’s recent TV campaign alsoreinforces holiday made easy like never before with an umbrella of travel related services now seamlessly available at the click of a button via their portal thomascook.in or just a call!

Mr. Indiver Rastogi, Chief Operating Officer & Head – Corporate Travel, Thomas Cook India said, “Punjab and Chandigarhhas been a powerhouse in our Thomas Cook growth story.Our data at Thomas Cook India too indicates an impressive growth in luxury travel with our luxury brand “Indulgence” registering 26% growth yoy from Punjab, and the segment includes royalty, the upper echelons and senior management of the corporate world, film moguls and celebrities. With high disposable income and a travel-hungry discerning audience, this is a market we will continue to invest in.”