Astrology and tarot cards have long flickered at the edges of popular culture, but in 2025, Gen-Z has fully pulled these mystical practices into the digital spotlight. From viral zodiac memes on TikTok to personalized tarot readings in trusted online communities, this generation’s fascination can no longer be dismissed as a fleeting trend—it’s now a

multibillion-dollar movement, deeply intertwined with modern self-care, identity, and wellness routines. In this humanized exploration, we break down the reasons behind this obsession, its cultural contexts, and its remarkable staying power—optimized to rank for today’s search engines and AI discovery platforms.

The Astrology & Tarot Boom: By The Numbers

Forget yesterday’s “niche hobby”: today’s astrology and tarot market is expected to reach between $3 billion and $5 billion worldwide by the end of 2025. In the United States, 30% of adults say they’ve consulted horoscopes, cards, or fortune tellers in the past year, with Gen-Z and younger millennials comprising a remarkable 60% of astrology app users and 80% expressing belief in astrology. Globally, hashtags like #astrology and #tarot have drawn millions of views and connected digital natives with celebrities, influencers, and micro-communities seeking cosmic wisdom.

Digital Platforms Drive the Craze

Unlike generations before, Gen-Z grew up online. Astrology and tarot are now delivered through slick apps, 24/7 chatbots, TikTok miniseries, and Instagram feeds—all offering hyper-personalized guidance at a swipe. Apps like Co-Star and The Pattern reach millions by integrating AI, real-time birth chart calculations, and daily notifications. These platforms make mystical practices instantly accessible, deeply social, and interactive—a far cry from the solitary horoscopes in yesterday’s newspapers.

Emotional Wellness & Connection

At the core of this obsession lies a desire for mental and emotional wellness. Tarot and astrology are increasingly seen as tools for navigating uncertainty, making sense of emotions, and fostering self-reflection. Gen-Z users frequently book readings not just for fun, but for guidance in relationships, career, and stress management. Online spaces like Coto have emerged as judgment-free zones for sharing vulnerabilities and accessing live advice tailored to the unique anxieties of this generation—ranging from job insecurity to social belonging.

A Generation Hungry For Meaning

Raised in a world of rapid change and digital connection, Gen-Z has shown an appetite for alternative spirituality, introspection, and meaning-making. Many see astrology and tarot as frameworks for self-discovery—offering new narratives for their identities and futures in an otherwise unpredictable world. As one young tarot practitioner put it, the cards become a “sounding board” for life’s biggest questions and smallest worries.

Celebrities, Social Media, & Modern Mainstream

The growing embrace of these practices by celebrities—whether it’s Gigi Hadid posting about her birth chart or popular YouTubers hosting live tarot draws—has propelled astrology and tarot into the mainstream. Everyday users now swap birth charts on dating apps, turn to tarot before job interviews, and share cosmic memes that blend humor with horoscope-based advice. The result is an unending feedback loop of pop culture relevancy, peer validation, and digital community engagement.

The Safety of the Spiritual Community

Gen-Z finds unique safety and affirmation in astrology and tarot-based communities. Platforms, forums, and private chat spaces are free from judgment—welcoming those who prefer intuition and cosmically-guided reassurance over more traditional or clinical mental health resources. Many young people report using their own pocket money to book sessions, seeking clarity and validation in environments crafted for privacy and understanding.

Accessible, Personalized, and Immediate

Modern tarot and astrology experiences are inclusive, customizable, and instant. Daily readings arrive by push notification. Virtual astrologers reply in moments. These personalized interactions fulfill Gen-Z’s expectations for on-demand, always-accessible tools—aligning ancient wisdom with ultra-modern service delivery.

Self-Care, Empowerment, and Healing

Many Gen-Zers incorporate astrology and tarot into wider self-care routines, journaling with their horoscopes, meditating on tarot advice, or using cosmic calendars to set intentions. For some, these practices sit alongside therapy or mindfulness as sources of empowerment and support for navigating turbulent social and personal times.

Challenges & The Road Ahead

Despite booming popularity, the astrology and tarot market faces challenges—skepticism, information overload, and a need for credibility. Skeptics dismiss these practices as pseudoscience. Yet, Gen-Z increasingly focuses less on absolute belief and more on the “vibe,” collective experience, and self-validation these systems provide. The market’s growth demands innovative, trustworthy services paired with authentic, high-quality content to differentiate brands and foster lasting community trust.

A Generation Written In The Stars

Gen-Z’s obsession with astrology and tarot is not mere hype—it represents a genuinely new blend of ancient tradition, digital innovation, and the quest for meaning in chaotic times. As these mystical practices move from fringe to mainstream, they’re likely to remain embedded in Gen-Z culture, self-care, and digital daily life for years to come.

For brands, creators, and seekers, understanding this cultural shift isn’t just about horoscopes or tarot decks—it’s about meeting a generation eager for guidance, connection, and a little everyday magic in a fast-evolving world.