Launches new colors collection inspired by the new season
NewZNew (Chandigarh) : Amway India, the country’s largest direct selling FMCG Company, organized a dazzling fashion show ‘Attitude Showstoppers’ to launch its new range of color cosmetics under the brand Attitude in the city. The new color cosmetics portfolio under the brand Attitude offers exciting shades of products inspired by the scorching heat of summer. The range includes intense colors in Lipsticks, Nail Paints, Eye Shadow, Blusher, Compact, Eyeliner, Mascara and Kajal Pencil. The Attitude Showstoppers fashion show provided a platform to the distributors of Chandigarh to showcase their talent on the ramp.
Beauty experts from Amway India shortlisted 40 finalists (18-25 years) from a big pool of nominations for the Attitude Showstoppers fashion show. Professional choreographers Mahi and Nikhil groomed the shortlisted participants. The participants were then trained in effective make over techniques using Attitude’s Be Bright Range and the new colors range.
The fashion show comprised three themes – Traditional, Western and Wear Your Attitude.
Speaking on the occasion, Mr. G. S. Cheema, Vice President, North Region, Amway India, said, “We are delighted with the response to the fashion show. All the participants carried themselves with élan and aplomb. The fashion show is a perfect fit in the overall game plan of Attitude which is about appreciating the person behind the face. The company gave a wonderful opportunity to the exponents of Attitude, a brand especially created for Indian market, to express their personalities.”