Bajaj Auto today announced the launch of new premium executive Discover 110 and Discover 125 in Chandigarh. With new stylish looks, powerful performance and a first-in-class double LED DRLs (Day Running Lights) headlamps. Since its launch in 2004, the Discover brand has been known for its superior performance and distinctive styling.
Commenting on the launch Mr Sumeet Narang, Vice President (Marketing), Bajaj Auto Ltd, said, “Bajaj has made a significant impact in the 100 cc segment with the Platina Comfortech & CT 100. The new Discover 110 and 125 bring first time ever features to customers in the 100-125cc segment for a premium experience.
Mr. Nitin Verma (Circle Head – North) added: “The executive segment constitutes around 36% of the motorcycle industry in the state of Punjab- thus making it a very important market for Bajaj Auto. The 2018.
The new premium executive Discovers come with unique LED DRL headlamps which is a category first in the executive segment. Apart from imparting a very stylish look to the bikes, they enhance safety by making them visible from a distance without any significant impact on fuel economy.
The Discover duo is also fitted with 16% longer suspensions and extra cushioned seats that add to the comfort of day to day rides.
Discover 110 will be available at a price of Rs 50,304 (Ex-showroom Chandigarh) while the Discover 125 will be available at a price of Rs 53,299 and Rs 55,122 for drum and disc version respectively (Ex-showroom Chandigarh).
Both the options will be available in three colours – Black, Red and Blue.