Club Mahindra unveils new brand campaign – Only at ClubMahindra

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Showcases magical moments that brings families together

newznew (Chandigarh) : It’s no secret that regular vacations encourage bonding and strengthen family ties. However, increasing work pressure coupled with independent lifestyles has ensured that families are now spending less and less time together. Club Mahindra Holidays, India’s leading vacation ownership company seeks to change this scenario with its new brand campaign, OnlyAtClubMahindra which emphasises the thought that taking regular vacations can bring families closer.

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“Our experience of providing memorable vacations for the past two decades has provided us with a keen insight into consumer behaviour and holidaying patterns. Fast paced lifestyles have ensured that today the home has become just a space for cohabitation rather than bonding and togetherness. Vacations are thus, a fantastic opportunity for the entire family to relax and experience shared moments of fun, laughter and happiness. Club Mahindra is synonymous with these unique experiences and our new campaign seeks to inspire viewers to make family holidays a priority,” said Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays & Resorts India Ltd.

Shot at the Club Mahindra resort in Ashtamudi, the campaign focuses on the idea that parents can rediscover the child in themselves when they become friends with their children as they bond over shared experiences. This central thought has been brought to life by showcasing the many diverse and unique activities offered at several Club Mahindra resorts. For instance, the first ad in the series shows a family staying in one of the floating cottages at Club Mahindra Ashtamudi fish in the lake right outside their window with unexpected consequences! This results in much laughter and fun, bringing them closer together.

The multi-channel campaign has been designed and executed by Interface with Robby Mathew as Chief Creative Officer on the account. It will roll out pan India from December 2016 to January 2017 and will unfold simultaneously across all platforms, including TV and digital.

Robby Mathew, CCO, FCB Interface, said, “When we make the effort to spend time with our children, they end up becoming our friends. And as we all know, there is no generation gap between friends. Set in the lazy backwaters of Club Mahindra Ashtamudi lake, the film simply brings alive this fact through the interactions between the parents and their child.”

Mahindra Holidays & Resorts India Ltd. (MHRIL) is the leading Vacation Ownership (VO) company in India. For the past 20 years, its flagship brand, Club Mahindra has been instrumental in creating magical memories for families across the country with a lifetime of unique holiday experiences at its 46 resorts across India. From floating cottages at Ashtamudi to fishing at Naukuchiatal and Quad Biking at Virajpet, Club Mahindra endeavours to bring families closer together.