NewZNew(Kolkata) : Fair and Handsome, the leading men’s grooming brand from the house of Emami Limited launches Fair and Handsome Complete Winter Solution, the first ever winter cream in India for men. With this unique innovation, Fair and Handsome, once again, establishes its pioneering leadership in the men’s skincare segment.
Fair and Handsome Complete Winter Solution is expected to be the ultimate answer to the overall winter face care needs of men, offering moisturisation and dryness defence along with oil-free fairness. It has a unique formulation powered by Moisture Booster Technology that penetrates deep into men’s tough skin to deliver the power of 8 actions relevant for men’s winter skin needs.
Based on Emami’s strong legacy of deep consumer insights, it was noticed that, during winters, like women, men also look for moisturizing attributes in their face creams. The market however does not offer any option suitable for the tough facial skin of men. Hence men usually end up using general cold creams which leave the skin looking dark, oily and dull
Speaking on the occasion, Mr. Mohan Goenka, Director, Emami Limited said, “Fair and Handsome, as a brand, from the very beginning, enjoys an equity of being a thought leader and a pioneer. Launched in 2005, Fair and Handsome created the men’s fairness category in India, and is today among the most trusted Men’s grooming equities. With the new Fair and Handsome Complete Winter Solution, a highly differentiated product for men’s winter skincare, Fair and Handsome once again establishes its position as a trendsetter. The product is aimed at those who have multiple facial needs during winters.”
The Fairness Cream category in India currently is pegged at around Rs. 2800 of which the men’s fairness category is approximately Rs. 400 crores which is growing at a value growth of 10%. Fair and Handsome is the leading brand in men’s fairness cream category that enjoys a market share of more than 60%.
The launch of Fair and Handsome Complete Winter Solution would be supported by an integrated communication strategy through Print and Audio-Visual promotions. A brand new TVC developed and directed by Mumbai based ad film director Vishal Vij will be on air soon. The campaign would be supplemented by a strong point of sales support to connect with consumers nationally, except the southern markets.