Flipkart kick starts #FlipkartConnect in Punjab

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Ties up with superstar Diljit Dosanjh to educate consumers about online shopping

Flipkart LogoNewZNew (Chandigarh) : Flipkart, India’s largest e-commerce marketplace announced the launch of #FlipkartConnect—a campaign designed to educate and create awareness amongst customers in Punjab about the benefits of online shopping.

Part of a national campaign, Flipkart has partnered with Punjab’s multi-talented artist Diljit Dosanjh to take this message to the masses. Focused on connecting with the customers of this region, the campaign will communicate with the audience through both online and offline mediums.

With over 2 lakhs customers, Punjab is one of the fastest growing regions in North India and witnessed close to 8% month-on-month growth. Infact, Ludhiana, Jalandhar and Chandigarh have emerged as the top performing cities in this region.

How does Chandigarh shop online?

·         75% of shoppers shop via Flipkart mobile app

·         Chandigarh is growing at 12% month-on-month

·         Home Décor, Furnishing and Sports & Fitness are the top performing categories

·         Students and young working professionals from this city shop the most online

The latest trends reflect that shoppers across all age groups—especially students and young professionals are increasingly shopping via mobile app from the cities in Punjab. Today, close to 80% of the traffic comes via mobile and new app features like #FlipkartImageSearch and #FlipkartPing are used extensively by the shoppers in Punjab especially while shopping for lifestyle products. In addition to the superior experience on the app, Flipkart also provides access to global brands and trends, providing its customers the best possible choices.

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Commenting on Flipkart’s growth in Punjab, Adarsh K Menon – VP, Business Development Flipkart said – “Our customer base in Punjab has been growing exponentially over the last one year. Today, shoppers are more informed and aware about online shopping, which has resulted in monumental changes in the way people in Punjab shop. The massive app adoption amongst customers, especially the youth in this region reflects the latest way in which people are shopping in Punjab. Cities like Chandigarh, Ludhiana and Jalandhar are our top performing markets and we foresee more and more customers from this region joining the online revolution.”

Adarsh furthered added, “Mobiles, apparels, footwear and sports items are the top performing categories here and we are continuously working towards introducing more products as per our customer requirements.”

Flipkart Diljit Dosanjh

Commenting on Flipkart’s initiatives in Punjab, Diljit Dosanjh said, “Flipkart’s effort to educate the public about the advantages of online shopping is a great initiative. Ecommerce, today, has truly empowered people, offering them hassle free access to products and solutions they never had before. I am delighted to partner with Flipkart and help the brand take their message to the people across Punjab.”

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