– a Bright New Start-up that Lights up the Tech-Enabled Horizon


NewZNew (Mumbai) : With the Deluge of Internet-based Start-ups in India in the Last Year or so, the Time is now Ripe for the Consolidation Phase to Start. This is where the contenders will be sifted out from the pretenders and ‘also rans’, and the deciding factors will primarily be the idea differentiator, robustness of the business model and plain-old-fashioned resilience. Amongst the latest crop of these portal-centered businesses, there are a few that clearly stand out, and leading this pack is is a concept borne out of young and creatively gifted entrepreneurs who have leveraged technology to create a niche in the unorganized furniture and home interior industry. It is aimed for perfection and by all means kept very simple in its day-to-day activities. Being available in different and specific categories along with professional customer support and ease of an online marketplace, has emerged as a one-stop solution for all the furniture and home interiors related consumer needs.

Ujjwal Trikha, the founder of the company, is a successful entrepreneur in the technology-enabled space, and comes with a pedigree of having worked earlier as a Personal Assistant to Ms. Tina Ambani. A five-time National Champion in Karate and a national-level swimmer, Ujjwal’s sporting instincts seem to perfectly complement his business acumen and concept-building.

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While the concept of an online marketplace is not new in India, the rapid growth seen for portals such as, Flipkart and operating in a niche category with all the necessary domain expertise, is something very rare.

Here, the FurnitureDekho team comes with a huge advantage – the team predominantly consists of formally trained interior designers. They have done extensive research in the field of furniture and home interiors, and appear to be well-versed with the current and past trends in this industry. With this as a knowledge base and the passion to provide superior service to consumers, this marketplace is completely equipped to sell new, used and even rent furniture.

Having almost 200 different and specific categories such as flooring, bath fittings, lights, hospital furniture, lawn furniture, school furniture, along with professional customer support and ease of an online marketplace, has amassed 5000+ furniture sellers, makers and storefronts in a short span of six months.

With an ostensible mission to ‘DEMOCRATISE’ the home décor industry,, the ‘end-to-end service provider‘, also caters to small & micro enterprises (SMEs) who own a furniture shop but do not have either the expertise or the financial capacity to have an online presence. The portal helps them set up an online store on this very marketplace without charging any commission or fees, and they can start selling instantly without any obstacles. Thus, they will have direct attention of the 30,00,000+ audience that the portal commands.

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An interior decorator, vaastu consultant, a used furniture buyer or a transporter, can also empanel on and reach out to the untapped multitude in the 130+ cities that they cover.

If you don’t fit into either of these categories but have antique furniture and heirlooms lying unused, you can even rent it out with the help of this online marketplace.

With the Indian furniture industry set to cross approximately USD 32 billion in the next five years, might just be the answer for all the buyers, manufacturers, importers, dealers and distributors, to take them one step ahead, to Sell, Buy and Rent, through this online marketplace for furniture and home interiors.


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