Indian Motorcycle regional ride held: Pankaj Dubey, country head and managing director, Polaris India Pvt. Ltd flagged-off Indian Motorcycle®, regional ride Chandigarh to Amritsar.
Film stars Gippy Grewal & Sargun Mehta also joined the ride to promote their upcoming Punjabi movie “Chandigarh Amritsar Chandigarh”. The movie features the prestigious and most popular bike of Indian Motorcycle® the Scout™ Bobber.
Speaking at flag-off Pankaj Dubey said, “Punjab is a trend setting market for premium automobiles. Known for its cosmopolitan culture, the state provides a tremendous opportunity for an exclusive brand like ours to grow. We are excited that the ride provided not only an opportunity to personally connect with the Indian motorcycle owners from Punjab but also gave us a chance to explore the beautiful Chandigarh and city of Golden temple , Amritsar on the wheels , with the heartthrob of Punjabi movies. The integration of Indian Motorcycle® Scout Bobber in the movie is more like a third character which enjoys and witnesses fabulous engrossing acting of Gippy Grewal & Sargun Mehta and love being with them throughout the movie. We believe that the collaborations with this movie will help Indian Motorcycle get more popularity and visibility among our target customers and definitely in Punjab”.
Indian Motorcycle®, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle® has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts.
