NewZNew (Chandigarh) : KENT RO Systems Ltd., one of the renowned healthcare brands in India, has been signed up as the principal sponsor of the Indian Premier League team, Rising Pune Supergiant, which is owned by RP-Sanjiv Goenka Group.
KENT has had an association with cricket for more than two decades in various capacities. As part of this association the KENT RO brand will be seen as the principal sponsor of the Rising Pune Supergiant team jersey, along with the visibility at key spots on match days.
Speaking on the association, Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd. said: “It’s a matter of great joy to be a part of the Indian Premier League extravaganza. Our association with Rising Pune Supergiant – A team led by MS Dhoni will help our brand reach every nook and corner of the country with the IPL.”
“With this partnership, KENT RO will leverage the exciting and appealing platform of IPL cricket with innovative initiatives to engage with fans and the consumers. In India, sports is picking up as a genre and connects well especially with our target audience who all are health conscious and want a healthy lifestyle”” He added.