LYF True 4G smartphone+ devices now within the grasp of every Indian


All the benefits of true 4G now available at just Rs. 2,999

Chandigarh, 7 July 2016: LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6, available at all dealers and Reliance Digital stores across Chandigarh and Punjab.

This makes LYF India’s most affordable VoLTE smartphone and opens the doors to a digital life for millions of consumers, a move which resonates with the Prime Minister’s vision of a digitally-connected India.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE — a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network. It is perhaps for the first time in the history of Indian smartphone industry that such advanced communication features have moved within the reach of the common featurephone user who has been using the phone for simple voice-based communication.

The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Given that all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides an ideal and highly affordable platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology.

With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO. These features are bound to impress the existing featurephone users, as they can now enjoy a superior photography experience and the freedom to share their memories with their near and dear ones.

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All four models run on a Quad core 1.5GHz processor which delivers a smooth and lag-free multi-tasking experience. The screens feature an Asahi DragontrailTM Glass for heightened protection against dust and scratches which result from regular operation. The compact and ergonomic design of the phones also allows for easy and convenient handling. The interfaces have been customized to operate on 10 different Indian languages, so that language never comes in the way of enjoying an enhanced digital experience.

The Indian device ecosystem always featured a clear line of distinction between smartphone users and feature phone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of feature phones, LYF has made it easy for feature phone users to upgrade to smartphones.


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