Completes 15 Years with a Renewed Brand Positioning
NewZNew (Chandigarh) : Madura Fashion & Lifestyle launched Planet Fashion – a specialty menswear showroom in 2001 to provide a unique shopping experience to its customers.
Over the last 15 years, Planet Fashion has made men look good and fashionable and continues to make them look better with their handpicked collection of Suits, Jackets, Shirts, Trousers, denim and Accessories.
After the recent renovation with fresh brand &retail identity, this 2200 sqftstore is the ‘hip new wedding destination’ in town. At the relaunch of the store, Mr. Puneet Kumar Malik, COO – Planet Fashion Branded Exports and Innerwear Business said, “The Planet Fashion Store in Chandigarh Sec-17 E has been the ultimate destination for men for over 10 years.It is a landmark store of Planet Fashion for the entire region of Punjab, Haryana, J&K, Himachal Pradesh and the towns of Rajasthan which borders Punjab.”
On the occasion, Planet Fashion showcases their latest collection at a glittering fashion show featuring its leading in-house brands such as Louis Philippe, Van Heusen, Peter England, and Allen Solly. The show, whichis divided into 3 sections, offers the progressive Indian man a host of wardrobe solutions for all occasions, wedding being the most important one.
The Suit Collective: A stunning and endless gathering of Classic Suits, Tuxedos, three piece suits and Bandhgalas. The Suit Collective is a celebration of the groom, his friends and their wedding trousseaus.
All whites: Every white shirt you ever dreamed of having -from classic plain to textured stripes. An array of collars and cuffs to play with, the best white shirt leads this pristine offering.
Wrinkle Frees: Turn every head in your workplace! Stay comfortable and stylish with easy and low maintenance everyday work wear range. The non-iron shirt from this collection can’t be missed and deserves to be hunted down and pinned up!
In line with this theme, Planet Fashion’s range includes four new handpicked collections, namely, Suitability – featuring a wide collection of wedding suits, tuxedos, bandhgalas and corporate suits; Linen Lounge – featuring a collection of line shirts, linen trousers and linen jackets; Classic Must-Haves – featuring the ‘Best white shirt’, the ‘Classic blue shirt’, the ‘Best black shirt’, the ‘Best black trouser’, the ‘True navy blazer’ and the ‘Khaki trouser’; and All-Day Easy – featuring a wrinkle-free and non-iron range of shirts and trousers. All these new collections are available from Planet Fashion’s stable of flagship brands Louis Philippe, Van Heusen, Peter England and Allen Solly.
Planet Fashion also has a fashion flagship store in Chandigarh, Sector 17 C featuring womenswear collection from Van Heusen & Allen Solly.
These new collections compliment Planet Fashion’s other existing international brand names for winter wear, inner wear, and denims, namely, Monte Carlo, Jockey and Levi’s in select stores.
Crafted on the principles of Formals, Fashion, Fun and Friends, the Planet Fashion brand philosophy aims to accentuate the style score of every man that is associated with the brand.