Danone, a global food company, has roped in India’s rising cricketing star, Shubman Gill as the brand ambassador for its popular protein brand, Protinex. As part of the endorsement deal, Shubman will be the face of Protinex for next five years.Featuring in key brand campaigns and initiatives, the U-19 Indian cricket Vice-Captain becomes the third star to join Protinex’s brand journey, after U-19 Indian cricket captain Prithvi Shaw and Telugu superstar Mahesh Babu were signed on earlier this year.

Himanshu Bakshi, Director- Marketing, Danone India said, “As thought-leaders on Protein, we at Protinex always aspire to think ahead of the curve and that’s where Shubman fits in very well. He is a young sportsman who resonates very well with brand’s promise and his association will help the brand drive the message of protein rich diet to as many Indians as possible, across age groups.”