Thomas Cook India reiterates its strategic intent to tap the burgeoning demand for standardized branded Hotels

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Logo - Thomas CookNewZNew (Chandigarh) : Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has announced a strategic partnership with Vista Rooms, one of the largest emergent network of hotels, to give India’s leisure and business travellers the benefit of a branded standardised accommodation experience, at over 800 properties across 90 locations pan India, together with more than 200 hotels in 25 cities in Sri Lanka. The diversity of properties includes boutique hotels, guesthouses, service apartments, private villas and home stays and extends across Tier 1 metros, mini metros like Mumbai and Pune, as also Tier II, III and IV locations, including Mangalore, Coorg, Coimbatore, Ooty, Udaipur, Jaisalmer, Pushkar, Hampi, Munnar, Thekkady, Salem, Nashik, Shirdi, Aurangabad, Lonavala, Vapi, Surat, Rajkot, etc

The Thomas Cook- Vista Rooms partnership offers customers convenient online booking options via thomascook.in, covering standalone accommodation, and as inclusions in the Company’s holiday packages.

Thomas Cook India’s analytics having revealed the significant and rapidly growing appetite of India’s consumer for branded standardised accommodation; this was reiterated by industry data that highlighted a 200% surge over last year (source: Google Travel Trend Reports). Hence, in a focussed initiative to leverage this clear and distinct demand, Thomas Cook India announced a partnership with Vista Rooms to offer customers a wide range of stay options, at optimal locations and maximised savings, targeting both business and leisure segments.

The Vista Rooms assurance includes the following key features:

  • Complimentary Breakfast
  • Free Wi-Fi
  • Clean Washrooms with Toiletries and Soft White Towels
  • TV with Cable/DTH Connection
  • Complimentary Bottled Water

Also, subject to availability, inclusions of concierge services and laundry facilities at discounted prices

Commenting on the partnership, Mr. Abraham Alapatt- President and Group Head- Marketing, Service Quality, Financial Services and Innovation, Thomas Cook (India) Ltd. said, “With an exploding base of travel-hungry aspirational Middle India on the one hand, and increasing stresses of work life on the other, travel forms a delightful outlet, with weekends and myriad public holidays offering much scope for getaways in India or Sri Lanka. Thomas Cook India’s partnership with Vista Rooms is an endeavour to establish a high degree of consistency with standardised stay experiences that customers have come to expect from us- be it for business, leisure or b-leisure.”

Ankita Sheth Co-Founder Vista Rooms, said, “We’re delighted to partner with Thomas Cook India who –is a trusted and well renowned brand in the travel industry. There are huge synergies between our businesses, especially with our hotel offerings in Sri Lanka. The Vista brand proposition which emphasizes high quality and predictable stays, will resonate well with Thomas Cook India’s business and leisure customers. We look forward to a long and prosperous working relationship to drive greater quality standards and customer delight in the budget hotel segment.”

Vista Rooms is a network of standardised branded accommodations across India with sheer focus on quality, affordability and customer experience. Putting together highly specialized skills within travel and technology, Vista Rooms provides travellers with an un-manipulated bouquet of hand -picked hotels, creating an awesome customer experience and offering a classic service. The vision is to create an adorable and affordable brand – not merely a functionality and a process like most competitors, but a bold and beautiful ecosystem for hotels by giving them a brand association and better visibility and to customers to offer them a comfortable stay along with predefined standards and amenities; most importantly to develop trust among users.