Usha International strengthens its portfolio of sewing machines category in India: Usha International, one of India’s leading consumer durables brand, organized an exclusive closed door ‘Meet and Greet’ event for their trade partners with the winner of ‘National Film Award for Best Actress 2018’ and Usha Brand Ambassador Keerthy Suresh in Chennai.
The company also launched 19 new sewing machines, adding new models in the Usha Janome, Domestic Industrial as well as Industrial Garment Machine (IGM) range.
At the event, Ms. Keerthy Suresh interacted with Usha dealers, and some of Usha’s high performing employees. This was followed by an interactive session with all those present, and a photo-op with actor Keerthy Suresh.
Commenting on the event, Ms. Keerthy Suresh, Brand Ambassador, Usha International said, “I’m extremely happy to be a part of this event today and honored to be associated with Usha. I was a fashion designing student myself and being here today feels like a full circle. These sewing machines reminded me of my college projects. I thank Usha for extending their love and warmth to me.”
Speaking about the Launch, Mr. Harvinder Singh, President – Sewing Machines, Usha International, said, “This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences.”
“At Usha International, we value our trade partners and occasions like this take our relationships beyond the regular. They give us an opportunity to acknowledge and express gratitude towards our partners for their continued efforts in making Usha International a leading consumer durables brand in India,” he further added.