- Launched in 2012, a first of its kind initiative for customers to experience Audi’s luxurious SUVs
- Fifth edition of the multi-city Q drive to be held across 30 dealer locations
- Audi enthusiasts to get an exciting hands-on experience with the Audi Q range on an off-road track
- Over 10,000 customers have participated in this program till date
- “The Audi Q Drive showcases the functionality and capability of our SUVs while demonstrating their outstanding quattro capabilities on an off-road track. Audi SUVs are luxury vehicles that are primed to discover the adventurer in you”- Mr. Joe King, Head, Audi India
NewZNew (Chandigarh) : Audi, the German luxury car manufacturer commenced the 2016 season of its immensely popular driving program, the Audi Q drive in Karnal. In its fifth edition, the multi-city Audi Q Drive program will be held across 30 dealer locations in India. Audi enthusiasts in these cities will get an opportunity to experience the superlative style, performance and quattro technology of Audi SUVs – Audi Q7, Audi Q5 and Audi Q3.
“The Audi Q range highlights the sportiness, the sophistication and the progressiveness of the brand, The Audi Q Drive showcases the functionality and capability of our SUVs while demonstrating their outstanding quattro capabilities on an off-road track. For all the Audi enthusiasts, it is the perfect opportunity to experience the grit and strength of the Audi range in a natural off-roading environment,” said Mr. Joe King, Head, Audi India.
Audi Q Drive is the most physically widespread program under the Audi driving experience. Travelling across the country, the Audi Q drive is executed on a custom-built off-roading track, designed keeping in mind the key attributes and features of the Audi SUVs, including especially Audi’s legendary quattro® system. Customers enjoy driving the SUVs on specially made off-road track and maneuver obstacles such as hill climbing, hill descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Over 10,000 customers have participated in this program since its inception in India.
The Audi Q Drive program is executed within city limits, the Audi Q drive tracks are created specially across locations, with variations arising from location based constraints addressed on-ground. Audi India has a team of instructors responsible for supervising the build-process of these tracks including Audi India’s racing talent Aditya Patel. The Audi Q Drive gives the enthusiasts a chance to drive the Audi Q range under trained supervision to understand the prowess of its advanced technology.
“India with its diverse terrain is a land of quattro and our luxurious SUV’s in the Audi Q range are a preferred choice of mobility for many enthusiasts. Audi SUVs are luxury vehicles that are primed to discover the adventurer in you and we are confident of maintaining our position of strength in the luxury SUV segment,” added Mr. King.
The Audi model range in India includes the Audi A3, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S5 Sportback, Audi RS 6 Avant, Audi RS 7 Sportback and Audi R8 V10 plus.